"Jesus loves Paris", the new trendy shirt

Just a few days ago, I came accross this post from a blogger who discovered this shirt in front of Beaubourg, downtown Paris: "Jesus loves Paris".

After painful research (kidding), I found out that the bold discoverer of this new French hybrid between religion and marketing is Pamela Poole, a witty freelance writer, blogger and translator.

History will tell if this new shirt (currently only available in ONE single shop) will make regular headlines and sell well... Click to continue

With this BIG question left to researchers: is it a sign of a French religious revival? Or just an ironic proof of French full conversion (at last).... to cynical marketing?