The advance of evangelical congregations in the Latin American religious scene is one of the most significant cultural transformations of the last decades.
It is so because of the speed with which it has occurred, because of the important number of people involved and because of the depth with which it challenges the Catholic Church, one of the most emblematic institutions of the continent since the conquest.
In this paper, the authors analyze one of the areas in which this religious revolution is manifesting itself in three different countries: Brazil, Argentina and Uruguay.