Megachurch Christianity Reconsidered Millennials and Social Change in African Perspective

Building from a behind-the-scenes case study of Kenya's Nairobi Chapel and its "daughter" Mavuno Church, Dr. Wanjiru M. Gitau's book expands their story into a narrative that offers analysis of the rise, growth, and place of megachurches worldwide in the new millennium.

The author helps us rethink what African megachurches can be – and what we can learn out of the American framework.  Gitau shows that recognizing the psychological, spiritual, and social destabilization of modernizing societies is the first step to valuing the place of megachurches in contemporary Christianity. The book won the 2019 Christianity Today’s book of the year award in the Global Missions category.

A must-read.

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Religions as brands? A Lausanne Conference (13-15 October 2011)

Let's mention a very exciting Conference about religions and brands.

In my 2008 book devoted to the study of megachurches, I had noticed that branding strategies could interfere with religious motives, especially in some big megachurches.

This Lausanne Conference, held from the 13th to the 15th of October, 2011, will put some fresh light on this questions. The title of the Conference is : "Religions as Brands – The Marketizalisation of Religion and Spirituality". It will include some remarkable speakers as Steve Bruce, Laurence Iannacocone, Philippe Simmonot and Roger Finke.

ASR Meeting in Atlanta: my draft paper

I recently attended the annual ASR 2010 meeting in Atlanta (Georgia), a great US hub for social scientists working on religion.

 

Along with a few European scholars who were also present, I had the privilege to speak on my current research.

 

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